The flexibility challenge

The increasing popularity of flexible working across Great Britain has been highlighted this week in a report from the Recruitment and Employment Confederation (REC).  The study – Flex appeal: Why freelancers, contractors and agency workers choose to work this way – says that more than one in three people has worked as a contractor, freelancer or agency worker at some point, and 41% of people are considering working that way in the future.

Increasing flexibility can offer benefits to people on both sides of the working equation. It can help employers introduce more fluidity to their staffing plans as they seek to get the right people, in the right places, at the right time – and can increase their ability to change plans rapidly where needed. It can also give workers, many of whom are now meshing rather than balancing work and home lives, the chance to exercise more control over their short- and long-term assignments.  There is a potential ‘win win’ for everyone involved.

From an employer’s point of view, however, this does bring its challenges.  After all, workers might want flexibility – but customers want cohesion. They neither know nor care whether the people they deal with are temps or ‘lifers’. They just want consistent, top-quality service and will judge the company – and decide the future of their custom – on their experience. So it’s essential that all the workers concerned are engaged and equipped to deliver brand values day in, day out.

The growing array of employment arrangements, patterns and/or locations makes this more difficult. Organisations must connect and communicate with an ever-broader range of people to ensure they understand and can deliver the behaviour needed from them. And this means a more sophisticated approach to engagement may be required: from greater understanding of each group to tailored programmes of activity that inspire spark and sustain the response desired from them. 

As ever, this is not just about sharing information, but also about building dialogue; whether someone is with you for a week or 20+ years, they need the same opportunities to ask questions or raise concerns. They may even bring fresh ideas that long-standing employees would never have thought of.

Flexibility in, cohesion out. It’s a process of increasing importance to employers of all types and sizes. And a more sophisticated approach to engagement holds the key.