Thursday, 27 October 2016

What is your ideal day?

A few years ago, when I was weighing up the next step in my career, I was asked a question that really helped me clarify things. I thought I would share it in case it also helps you.

I was canvassing a range of contacts, clients and former colleagues about what my next move should be. One of them asked me this: “What is your ideal working day?”. 

The question was simple, yet deceptively powerful. It encouraged me to strip away all the different factors and considerations that might otherwise have clouded my thinking. It made me focus on exactly what it is that inspires, excites and motivates me every day and enables me to do my best for the people I work with and for.

It helped me crystallise what I wanted to be doing on the road ahead and led me to set up the communication consultancy I have been running ever since. Without considering that question, and working out how I could bring my ideal day to life, I might not have done things the way I have, or maybe enjoyed it as much as I have.

Everyone’s ‘ideal working day’ is different, and the answer will change over time. I had different views 20 years ago, when I first entered this industry. My aims and priorities will no doubt evolve further in the years ahead. But asking myself the same question every now and then will help me assess this and make sure I’m still doing what I truly want to.

If you’re in a similar position now, or considering your future career path, I’d encourage you to consider that same question. It might give you the clarity or focus you need.


I found my ideal day. I hope you find yours. 

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