I suspect few would have synth-pop legends Depeche Mode down
as pioneers of employee engagement. But the more complex that participants in
this field try to make it, the more their simple refrain ‘People are people’
appeals.
The articulation and application of labels to groups in the
workforce has almost become an industry in its own right. To be fair, it’s not
just this profession: many protagonists have helped to light the fire, but we
avidly fan the flames. And I’m not sure it’s doing us or our organisations many
favours.
Supporters argue that such segmentation helps us make sense
of changing workforce needs. Detractors say that it introduces massive
generalisations that don’t help anyone.
Cynics might argue that developing new labels provides an
opportunity to sell something different.
There’s probably some truth in each case. But I feel that developing
labels has become a distraction from our core challenge of understanding and
responding to the needs of our particular organisations and their people.
Let’s get back to some basics and the principles that those
boys from Basildon espoused more than 30 years ago. Let’s understand our people
as they are. Not through the lens of a label that is foisted upon them.
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