Internal communicators have a lot thank technology for. We
have many more tools and platforms than were available even five years ago,
giving us more ways of building closer connections with employees. But is tech
always the right solution?
I worry that there is so much attention on different tools
to seek views or track sentiment that we are losing focus on human interaction.
That a new platform can actually increase the distance between employers and
employees rather than reduce it.
Rather than reaching for a new tool of some kind (and the
ever-growing array of suppliers willing to sell us one), I feel we should be
spending more time on helping our leaders and managers reach into our
organisations, to connect with colleagues and have open and productive discussions.
That will help us strengthen the culture of engagement far more than a shiny
new platform alone, however sophisticated that may be.
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