Lately, I’ve seen posts on here discussing how colleagues in HR or other corporate functions are not magicians. The same can be said of internal communicators!
We can be strategic, insightful, creative and innovative: often
all at once. We can share sweeping
visions and deliver pragmatic plans. But we need trust, input and empowerment
from the colleagues we’re supporting.
For while we can create something from nothing – and often
do! – we’ll add far more value for our companies if we’re treated as true
business partners, with the involvement, briefing and collaboration this requires.
My worst example was being asked to come up with a new set
of values for a large company within a couple of hours. I still shudder when I
think of it. And no, I don’t want to be reminded of what I wrote.
As a profession, we’ll always bring a little alchemy to any
company, just don’t expect us to be able to pull a rabbit out of the hat on
every occasion!
No comments:
Post a Comment