A recent study by Totaljobs, reported in Personnel Today, suggests that ‘average time to hire’ has nearly doubled since last year. That elongated timescale creates a communication imperative.
Enhancing methods for connecting with potential recruits has
become quite the industry in recent years. The rise of tracking technology has
been particularly pronounced, but no amount of technological wizardry will keep
potential hires engaged without clear, compelling and consistent messaging
to excite them about their potential employer.
Over the years, across different industries, I’ve spoken to many
people involved in application processes. Candidates who are exploring their
options and examining what different employers might have to offer. Invariably,
I have been told that employers who communicate effectively stand out, because
they have recognised the need to keep showing candidates why the company is a
great place to work and what differentiates it from other destinations.
In an elongated recruitment process, any employer needs clarity
over its messaging and a systematic approach to candidate communication. Without
such a plan, it’s easy for candidate enthusiasm to fade away in the midst of
more effective engagement from elsewhere. Or, by contrast, for candidates who
might not align with company culture to remain in the process, tying up your time
and resources, rather than realising this is not the right route for them.
In this situation, enhancing communication is not a ‘nice to
have’. It’s absolutely essential.
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